Posts Tagged ‘great content’

5 Ways to Come Up with Fresh, New Content Marketing Ideas

Content Marketing Ideas ThinkstockPhotos 466489967

We have a confession… Whipping up fresh, new content marketing ideas? Sometimes it’s HARD. (Yes, even for us super-duper creative types!) It’s true. We’ve been in the content marketing biz for years, yet there are still times when we get stuck coming up with new ideas. It’s one thing to write a blog post title,…

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Content Marketing: What Does Great Content DO for Your Business?

Content Marketing

Hearing a lot about “content marketing” lately, but not sure if it’s something you want to implement? Here’s the truth: We are ALL already engaged in content marketing, the questions is whether or not you’re being strategic about it. Let me explain… Your existing website and marketing materials are all comprised of content. Content is…

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Your Content Marketing IS Your Brand: Here’s Why…

CRO CarsBrandPerception ToyotaHighlanderHybridPlatinum 1 14

Back in 2009-2010, Toyota spiraled into what was the largest car recall in United States history, eventually recalling a total of 9 million vehicles worldwide. The recalls were the result of mechanical problems that caused unintended acceleration, leading to a number of preventable accidents and even several deaths. But by 2014, Toyota had regained its…

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5 (Un)Magical Ways to Draw in Customers with Content

5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

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3 Types of Killer Content to Slay Your Competition

3 Types of Killer Content to Slay Your Competition : As a business, your armor against the scourge of Google updates is high quality content.

Online shoppers have one goal. To find what they want. Sure, they want a good price and good shipping terms, and a company with a solid reputation and the right range of services—but what they really want most is enough information to make an informed decision…you know, to find what they want. The Google Gods…

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