5 BIG Reasons Why You NEED to Be Mobile Ready for 2016

Modern computer media devices

2016 is coming up fast, so you’re already thinking about how to grow your business next year. If your business strategy doesn’t include a mobile version of your website, you’re already missing out on hot leads. It’s time to turn the mobile web into a lead generation machine for your business.

Not convinced it’ll be worth the money to build a mobile site? Here are 5 reasons why you should reconsider.

1. The Growing Number of Mobile Users

Mobile is BIG. Roughly 2.16 billion people will be using smartphones in 2016. That’s 198.5 million in the U.S. alone—and B2B isn’t exempt: Executives and decision-makers use mobile technology. In fact, 72% use their smartphone to conduct research on products or services for their business. This represents an upward trend reaching critical mass. There are more active mobile devices in play today than there are people.

2. It’s All About the Mobile Search

At Recode’s recent Code Mobile conference, Google’s senior vice president of search, Amit Singhal, said more than 50% of Google’s 100 billion searches originate on mobile devices—plus, he was only referring to screens smaller than six inches. That’s a lot of traffic to leave on the table if your site isn’t mobile friendly.

3. Inbound Marketing Strategy is Must

If social media and inbound marketing are part of your marketing strategy, you’re wasting your time without a mobile website. 71% of social media access happens on mobile devices. So what happens when you tweet out your awesome new content? Your page won’t load, your readers get ticked, and your visitors bounce without ever reading that blog post you crafted so carefully.

4. The Need for Speed…Loading Speed

Speed is key to customer satisfaction. Web surfers don’t have much patience. If your site doesn’t fully load in 3 seconds, they’ll move on and you’ll lose business. Or worse, you’ll lose that coveted customer loyalty.

Pro-tip: Check your mobile speed here.

5. Dominate Local Search

More than 90% of smartphone users use their mobiles to find local businesses. What’s more, people who use their phones to search are likely to act on that information within 24 hours. Mobile presence puts your business in front of people who are looking for answers on the way to buy. It’s point-of-sale web. When customers are in a buying mood, you need to be accessible.

Let’s Get Ready to Go Mobile in 2016

Mobile presence is crucial for any growing business, whether B2B or B2C. The most popular activities on mobile devices include social media and opening email. Isn’t that where most of your customer reach is centered?

How you go mobile matters. There are multiple design options and each has strengths and weaknesses. You can read all about your options (plus common mistakes) in this comprehensive FREE guide to making your website mobile friendly.

Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly

No matter how you choose to implement your mobile site, it should be optimized for usability, speed, and SEO. To truly engage your audience, you need to go where they are—on their mobile devices.

Becoming mobile ready may seem like a big step, but with the growing dominance of mobile search and commerce, it’s the best way to move forward with a strategic marketing plan in 2016. Choosing a responsive mobile web design prepares your business for the future. No matter what screen size or screen configuration comes with the next big thing, your site will respond and you won’t have to scramble to update or revamp. A worthwhile investment now can make a huge impact on your bottom line now and for the foreseeable future. It’s time to go mobile!

 

Hybrid Responsive Website Design: Right for Your SMB?

Responsive web design

We’ve heard a lot of marketing companies suggest hybrid responsive website design (HRWD) lately. After all, going mobile friendly is now a must, so many business owners are figuring out the best way to go mobile. A hybrid design takes the best of both responsive website design (RWD) and adaptive website design (AWD) components, resulting in a user-specific experience tailored to exact devices resulting in specific goal-oriented outcomes.

Sounds great, right? It is. But while HRWD might be the “optimum tech solution,” the complexity, costs, and maintenance time required make it less than ideal for most everyday businesses. If your marketing company suggests this option, be sure they’re strategic about the build process and the configuration of ALL your website design components—and not just looking to stick you with a huge bill.

Note: Google recommends responsive website design (RWD), and so do we.
 

The Basics

Hybrid responsive website design is created with a dual approach: it marries responsive web design’s ability to flexibly adjust to the user’s device with server-side adaptive web design techniques to adjust how the content is displayed, based on user needs.

 

The Pros:

  • Each user experience is tailored to a specific user outcome, so your website will automatically deliver content and layout tailored to each user.
  • Like responsive design, responsive hybrid design uses a single URL for every device. This is important to your search engine ranking and your site’s accessibility to mobile users. You won’t be penalized for duplicate content or pages, and your users will have a much better experience with your site from any device.
  • Your customers will have no trouble finding what they are looking for, even when they switch from a smartphone to a desktop, and they’ll be able to recommend something on your site to friends, who will be able to then easily find the same page or button.

 

The Cons:

  • Building a hybrid responsive code is time-consuming and requires uniquely skilled website developers, which means development comes with a hefty price tag.
  • Responsive web design (RWD) is configured mostly on the front-end (i.e. CSS), while mobile-specific, adaptive and hybrid responsive design options require server-side configurations. This means a lot of set up and a lot of maintenance over time.
  • Hybrid responsive design requires a complex device detection process to decide what version of your webpage is delivered to each device. Because tons of new devices with different screens sizes are introduced each year, it’s essential to update your detection algorithm regularly. Again, more maintenance to worry about.

 
Hybrid responsive website design (HRWD) is a major undertaking—the most complicated of mobile-friendly website options. You’ll need a trusted web developer very well-versed in the complexities of hybrid coding, plus the time and money to make it happen. In many cases, it’s overkill for a small- or medium-sized business.

The real question is: Is it worth the extra time, cost, and maintenance hassle?

The trend today—and moving forward—is all about user experience, and ensuring ALL parts of your website are visible, accessible, and fast. Your best bet is to ensure every screen experience is the best you can deliver…within your budget.

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Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly