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Posts Tagged ‘generating leads’

Should You Gate Your Content? How Gated Content Works

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In marketing circles, gated content is an often debated concept. Why? Let’s start with how gated content works … Placing a “gate” on your website content refers to the practice of requiring your website visitor to enter specific information to gain access to specific content. For example, you might require a client to log in…

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9 Ways to Make Your Website a Lean, Mean Lead-Generation Machine

Lead Generation

Your website is your most powerful marketing tool. It’s where you meet, greet and impress your customers enough to buy your products or engage with your services. It should be a lead-generation machine: a hotbed of activity, delivering a steady stream of qualified leads to your sales team…or it can just sit there and stagnate.…

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Track & Measure OFFLINE Campaigns ONLINE with PURLs

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In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels they’re using. Because campaigns must now work harder than ever, marketing teams are being asked to track and measure each campaign’s effectiveness. Management wants to…

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