Motivational Monday: Do Less with More Focus

Do less with more focus.

Bigger, better, faster, more…how do we build something with more bells and whistles? More features? How can we make our brand the biggest and best?

Surprisingly, marketing isn’t always about the biggest sign and the loudest message. Minimalism in design, simplicity, and more focus in function can do more for a brand than dozens of extra features and fluff. Look at iconic brands like Apple and Volkswagen and how their brand simplicity and attention to quality has projected them further than competitors with “more.”

Sometimes you have to step back to see the forest for the trees. We can be so wrapped up in getting all the nuances of our message across that customers can become overwhelmed and turned off.

Applying a “do less with more” concept to your brand can help you work smarter, not harder. Customers want the cleanest, fastest way to assess what you have to offer, understand your brand and story, and access your services and products. Narrow your focus to the important stuff—the core of your message, and it will become clear.

For ongoing ideas to keep your marketing simple, focused and successful, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

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