“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
What is your brand story? You may think your company doesn’t have a compelling story, or that telling customers “what you do” isn’t interesting enough to sell your brand. No matter what you do, what you make, or what kind of service you provide, your story IS your brand. It’s what connects you to your customers.
How have you made a difference in your customers’ lives? THAT is your brand story. Expand on that, explain it, and use it to drive what you do and to connect with future customers. Your story makes you unique.
Stories that evoke emotion can be powerful tools. Cast your customers in your stories, weave in a question or problem, and show how you solved it. The best stories are those that touch your audience in some way—using humor, joy or inspiration to charge your customers and call them to action. …and whenever possible, give your stories happy endings.
- If you’re looking for Great Ways to Tell a Marketing Story, use the same methods you would when telling any great story: build on a plot, add a villain or a problem, and sweep them off their feet with a solution. Most importantly? Get creative!
- Your brand story makes for the best website and social media content. Use video and photo to tell your stories and you’ll find you can literally sell without selling through great content marketing.
- Keep your story sincere and get your customer involved in telling your story. Telling your story should be your marketing strategy.
- Always have a point and a purpose to your story. It’s not enough to just explain how you got from Point A to Point B. Instead, make your story engaging with rich context, journalistic techniques and analysis throughout. Understand the “why” behind your story.
- Remember: sometimes your customers can tell your story better than you can. Take, for example, this campaign by New York Presbyterian. Turns out, the patients were better at telling the story than the doctors!
- No matter your industry, storytelling is a key strategy for successful marketing.
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