Posts Tagged ‘engaging content’

5 Ways to Tell a Great Marketing Story

Marketing Story 3

Storytelling is foundational to being human. Even before cavemen first scratched drawings on cave walls, our legacies, lives and lessons were passed down by word-of-mouth, across cultures and spanning generations. We use stories all the time: to recount our day, to share our histories, to teach children caution, to scare the pants off campers, and…

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Fuel Their Passion: Stirring Up True Intensity in Your Customer Base

Winter Is Coming Game Of Thrones Quote

Passion is intense, craveable, inspiring…and above all, authentic. You can’t fake passion, you can’t buy it, and you can’t make other people feel it if you don’t. So how do you get your customer base to feel the excitement? Show your passion. When you’re inspired by what you do, it’s easy to inspire others. Tell…

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5 Content Marketing Tips: How to Add *ZING* to Dull Subjects

Research shows that 80% - 90% of the information our brains process is visual and that related images help us process information. Brain science aside, visuals are simply more appealing.

Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture Teflon? Jazzing up a seemingly dull subject isn’t as hard as it sounds. Stop boring your target audience by following these…

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3 Types of Killer Content to Slay Your Competition

3 Types of Killer Content to Slay Your Competition : As a business, your armor against the scourge of Google updates is high quality content.

Online shoppers have one goal. To find what they want. Sure, they want a good price and good shipping terms, and a company with a solid reputation and the right range of services—but what they really want most is enough information to make an informed decision…you know, to find what they want. The Google Gods…

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