Data: The most valuable (but little understood) benefit of content marketing

Data Valuable Benefit Of Content Marketing

Content marketing has received a lot of coverage in the business media and blogosphere for its power to cultivate strong relationships with current and prospective customers. What many people don’t realize, however, is that it generates a wealth of data that can help marketers increase the effectiveness of their content initiatives. From page email opens…

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Fuel Your Marketing: 3 Reasons Content Marketing Is a MUST

Content Marketing

Content is a great way to fuel your marketing. The term “content marketing” is simply the practice of creating and sharing media (or the written word) in order to bring in new customers — and then keep them coming back to you for more. There are myriad reasons why content marketing is important in today’s…

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