Posts Tagged ‘email marketing’
How to choose the right email marketing platform
Email is a critical element of any B2B marketing program because it enables you to communicate with your customers and prospects on a schedule that you control. In addition, if…
Read MoreStop burning cash on these inefficient content marketing strategies
Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not…
Read MoreRock your list – it's your biggest asset
Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity.…
Read More6 Reasons Your Email Marketing Could Be Better….and what to do about it
Email marketing is still one of the most popular and effective marketing methods, but the success of your campaigns depends on how well you execute. Forrester estimated that over 838…
Read More5 Tips for Better Results with Mobile Email Marketing
Mobile use is dominating online use, with more than 145 million Americans using their smartphones to work, shop, browse, and communicate. The number one smartphone activity? Yep. According to a…
Read MoreEmployee Pro Tip: Engaging Email Subject Lines
Engaging email subject lines are the biggest factor in getting your messages opened or not – make sure they are well-thought-out! These resources will help you create killer email subject…
Read MoreKeeping Tabs on Gmail
If you’re an email marketer or you use Gmail (Google’s web-based email product), by now you’ve surely seen the next “email-marketing killer” — dun, dun, DUN — Gmail tabs. {If…
Read MoreDemystifying Email Open & Clickthrough Tracking
Ever wondered how email service providers can create tracking reports that show you exactly who opens and clicks on links in your messages? First, let’s “Geek it up” a little…
Read MoreDo You Know YOUR Email Sender Score? (You Should.)
A new trend you should know about is an increase in the importance of engagement metrics. This is good news for customers. Bad news for spammers. Email marketers who simply…
Read More5 Tips to Outwit the “5-Second Rule” of Email Marketing
The Direct Marketing Association projected email marketing’s ROI at $39.40 for every dollar spent in 2012. Hot dog! Email is still a very viable form of communication to marketers today. However,…
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