Posts Tagged ‘direct mail’
Agile approaches for uncertain times
A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their…
Read MoreRock your list – it's your biggest asset
Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity.…
Read MoreHow Powerful Brand Storytelling Can Supplement Direct Mail
Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage…
Read MoreAre Print Catalogs Still Relevant in Today’s Digital World?
Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit in the marketing mix? Printing…
Read MoreOnline Advertising Saturation: How to Rethink Your Marketing Approach
Today’s consumers make buying decisions based on a wealth of information—and the number of sources they access grows every day. Online, they’re looking at consumer reviews, crowdsourcing opinions on social…
Read MoreYour Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print…
Read MorePicking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or…
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