Posts Tagged ‘direct mail’

Rock your list – it's your biggest asset

Rock Your List

Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity. Email isn’t a sexy topic, but it represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about.…

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How Powerful Brand Storytelling Can Supplement Direct Mail

ThinkstockPhotos 491247073

Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage is to earn the trust of your recipients. Powerful brand storytelling is the best way to do that. With the right story, readers will care—and…

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Are Print Catalogs Still Relevant in Today’s Digital World?

Print Catalogs Relevant

Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit in the marketing mix? Printing and mailing are expensive propositions. Is it even worth it anymore? Are print catalogs still relevant in the age of digital marketing? Oh yes. Here…

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Online Advertising Saturation: How to Rethink Your Marketing Approach

Making Noise

Today’s consumers make buying decisions based on a wealth of information—and the number of sources they access grows every day. Online, they’re looking at consumer reviews, crowdsourcing opinions on social media, reading third-party reviews from a variety of publishers, plus they’re examining the valuable information you offer up on your company website and social channels.…

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Your Brain on Direct Mail

BrainDirectMail2

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it worth the time and money? Let me answer your questions in one simple word — YES! Don’t…

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Picking the Right Marketing Channel

91155401

In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or service. I concluded there’s a time to use long form advertising and a time to use short form advertising. MORE content is better — if…

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