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Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your customers and consistently do helpful things that are related to the customer’s business.” He taught me to mail my prospects and customers interesting industry-related articles…

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Your business is a brand. It’s a living, breathing being that you’ve nurtured, raised, and carefully shaped to be a reflection of yourself, your ideals, and your goals — for the purpose (in most cases) of generating an income. Your brand is no longer stationary and relegated to brick-and-mortar real estate. Today, your burgeoning ecommerce…

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