I’ve been championing content creation as one of the most critical components of web marketing, and the distribution of that content via third parties like Facebook, Tumblr, and Twitter as the second most important part of the success equation. But it’s also imperative that you have a central place – a website or blog – to house these “assets” that you write and own. Don’t simply create content and distribute it; Park it someplace that you own and control.
Your own blog or website can also help you build a subscription list for future content distribution. Here’s the deal, own and house your assets as well as be able to do your own distribution down the road. The blog, WritetoDone.com has a great article “The Biggest Mistake Most Writers Make” outlining the importance of having a web strategy for content creators.
Where are your creative assets parked? Can people access them easily? Have you built a site or blog showcasing your work? Leave a note in the comments below or let us know on our Facebook page.
Thanks for reading,