Kill ‘em with Kindness: How to Get More Repeat Customers

Trust—it’s truly the secret to strong, lasting relationships with your customers. While you can’t buy trust or expect it to magically come about with little effort, trust-building is absolutely crucial to encouraging more repeat customers. You need a customer retention strategy designed to cultivate customer trust at every point in the buy cycle. That’s why…

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The Human Factor: Creating Emotional Connections with your B2B Audience

Want to make an emotional connection with your B2B audience on your next marketing campaign? You’ll need a deep understanding of who your customers really are—and you might have to go against convention to reach them. Consumers are bombarded by thousands of ads per day. Standing out is no easy task. An emotional connection to…

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