Posts Tagged ‘customer retention’
Don’t turn your back on your customers
Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your bottom line by RETAINING them. When someone buys your products, it doesn’t mean their customer journey has come to an end. It’s actually just beginning. Now’s the time to rethink…
Read More8 Great SEO Basics For Small Business Owners
Want to learn to DIY SEO? Well, turns out SEO is a complicated subject. Figuring out how each new Google algorithm impacts search and how to deal with all the new changes are subjects of endless debate. However, SEO Basics are well within your reach—even if you’re new to SEO. Search engine optimization (SEO) is…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…
Read MoreKill ‘em with Kindness: How to Get More Repeat Customers
Trust—it’s truly the secret to strong, lasting relationships with your customers. While you can’t buy trust or expect it to magically come about with little effort, trust-building is absolutely crucial to encouraging more repeat customers. You need a customer retention strategy designed to cultivate customer trust at every point in the buy cycle. That’s why…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…
Read MoreCount Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results
While it’s always exciting to see your customer list grow, it’s your existing customers that’ll ring up the biggest dollars for you. In fact, it costs at least six times more to woo a new customer and make that first sale than to sell an existing customer. That’s why it makes perfect sense to offer…
Read MoreShiny Happy People: 9 Reasons Repeat Customers are Your Hidden Goldmine
Gaining new customers is like panning for gold: you can spend hours of back-breaking labor panning for just a few occasional nuggets. Your existing customers are the real mother lode—thick veins of gold you can mine for years on end. So why do most businesses spend just 12% of their marketing budget on customer retention?…
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