Posts Tagged ‘customer loyalty’

Branding, Content, and the Sales Pitch: Finding the Right Balance

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The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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Kill ‘em with Kindness: How to Get More Repeat Customers

Kill ‘em with Kindness: How to Get More Repeat Customers

Trust—it’s truly the secret to strong, lasting relationships with your customers. While you can’t buy trust or expect it to magically come about with little effort, trust-building is absolutely crucial to encouraging more repeat customers. You need a customer retention strategy designed to cultivate customer trust at every point in the buy cycle. That’s why…

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The Human Factor: Creating Emotional Connections with your B2B Audience

The Human Factor: Creating Emotional Connections with your B2B Audience

Want to make an emotional connection with your B2B audience on your next marketing campaign? You’ll need a deep understanding of who your customers really are—and you might have to go against convention to reach them. Consumers are bombarded by thousands of ads per day. Standing out is no easy task. An emotional connection to…

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