Content Marketing: How Can My Business Create Great Content?

Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content can be flat out overwhelming.

Don’t fret! We’ve got you covered. Here’s how…

Before you begin creating your content, you need to know two things:

  1. What your brand is all about, and
  2. What your audience wants.

Like so:
Content Marketing: Why & How to Create Great Content

About your brand: What is most compelling about your business? Consider what values you share with your potential customers. How does your business help and inspire more [insert value here] in the world? How does your mission impact the lives of your customers? Now you’re bridging the gap.

About your audience: Your audience is comprised of all the people who might buy from you, now and in the future. Think about all the consumers and business decision makers interested in your industry. They use the web to gather information before they buy. If you provide the information they want, they’re more likely to buy from you.

Find out what your customers want to know by paying attention to them. Ask for feedback. Hey, even log their complaints. Talk industry on social media and listen to other industry experts. Don’t guess. Learn.

Start by Working with Words

Great written content is a great place to start. Words are a wonderful double-whammy: they entice and inform your website visitors, plus they play a huge role in boosting your SEO. However, don’t underestimate the importance of eye-catching images. If you wed your words with compelling images, you’re well on your way to great content.

Study your customers and determine which subjects and formats most appeal to each market segment. Your customers might respond better to a video or a slide presentation than a wordy report, or they might prefer information delivered in a personable blog post. Use all the information you gather to produce informed content in the format your customers most enjoy.

Your best bet is to vary your presentation and monitor the results. Then, provide more of what they respond to best.

Feeling overwhelmed? Read this article to decide if outsourcing is the best solution for your company: To Outsource Content Marketing …or Not? 6 Questions to Help You Decide.

When executed properly, great content will pull in your people and push up your search ranking.

 

related-resources_01

Side Door Thinking: Learn the smart marketing tactics you need to truly engage with more customers.Stop banging on the front door of your customer’s mind …when the side door is wide open! Want to learn more about effective content marketing? Whether you decide to outsource content marketing or not, this eBook is chock-full of great information on content marketing. Download this FREE guide, Side Door Thinking, to discover how content marketing can help you ramp up your website and complete your marketing strategy.

You’ll learn how to:
  • Increase Your Referral Rate
  • Increase Your Social Media Reach
  • Leverage New Product Lines & Revenue Streams
  • Earn Your Customer’s Loyalty & Business
  • Position Yourself As An Industry Leader & Trusted Resource
  • This field is for validation purposes and should be left unchanged.

divider

Related Articles

[catlist categorypage=”yes”]

Content Marketing: What Does Great Content DO for Your Business?

Hearing a lot about “content marketing” lately, but not sure if it’s something you want to implement? Here’s the truth: We are ALL already engaged in content marketing, the questions is whether or not you’re being strategic about it.

Let me explain… Your existing website and marketing materials are all comprised of content. Content is simply all the “stuff” that works together to create an interesting, helpful and relevant experience for your prospects and customers. Content marketing is simply being strategic about coordinating information and your content options in a way that maximizes engagement, leads and revenue.

Out in their everyday lives, your prospects respond to different types of content. Some people like to read books, some prefer to watch movies, some like listening to audiobooks, while others just want to flip through magazines for the pictures. The same is true on the web. Different folks, different strokes.

So, what are your marketing content options? You can focus on: webpage copy, articles, blog posts, social media updates, reports based on research or surveys, case studies, whitepapers, graphics, videos, and oh so much more. Of course, the direction you choose is based on your budget and business objectives.

Content Marketing: What Does Great Content DO for Your Business?

What Does Great Content DO for Your Business?

If you’re already monitoring your sales pipeline and measuring your marketing results, you’ll see direct results from a solid content strategy in your reporting.

On the people side: When you provide content that appeals to your target market, you attract more prospects ready to buy and retain more customers by inspiring brand loyalty. You encourage prospects and customers to engage with your business.

On the techie side: Great written content boosts your search engine optimization (SEO). This means that Google and other search engines will boost your website up to the top of the search results page when your prospects are searching online.

All-in-all, well-planned content:

  • Establishes your business as the go-to source for information
  • Boosts your search engine ranking
  • Builds your brand
  • Inspires customer trust and loyalty
  • Attracts traffic to your website
  • Provides opportunities for social media shares
  • Sparks conversation and engagement
  • Answers customer questions and concerns
  • Provides in-depth information about your product or service and your company
  • Increases sales

Unfortunately, many businesses have yet to invest in creating great content. The web is still crowded with websites no more informative than your average brochure. Some of those subpar websites are your competition. Ready to leave them in the dust?

Filling your website with compelling content is no small feat. Content without context simply isn’t enough. Your content strategy requires purpose and vision to be effective. Quality information trumps quantity every time. Flooding the web with words isn’t your goal here. Instead, work to create great content full of insightful answers and industry knowledge your customers can use.

When you create great content, you’re sparking conversation with your customers and engaging with your prospects. As your content gains audience, your website’s traffic will increase, and you’ll earn organic links—another great way to boost your SEO.

More site traffic? More customers?

More sales. Period.

That’s the value in creating great content.

related-resources_01

Side Door Thinking: Learn the smart marketing tactics you need to truly engage with more customers.Stop banging on the front door of your customer’s mind …when the side door is wide open! Want to learn more about effective content marketing? Whether you decide to outsource content marketing or not, this eBook is chock-full of great information on content marketing. Download this FREE guide, Side Door Thinking, to discover how content marketing can help you ramp up your website and complete your marketing strategy.

You’ll learn how to:
  • Increase Your Referral Rate
  • Increase Your Social Media Reach
  • Leverage New Product Lines & Revenue Streams
  • Earn Your Customer’s Loyalty & Business
  • Position Yourself As An Industry Leader & Trusted Resource
  • This field is for validation purposes and should be left unchanged.

divider

Related Articles

[catlist categorypage=”yes”]