469038865

Copywriting and content marketing are the same thing right? Potato, potahto? Nope. You’ll hear the terms used interchangeably, but they’re actually quite different: Content Marketing – Creating valuable content with a marketing intent. This can be anything from blog posts and infographics, to eBooks and online videos. Copywriting – Think of this more as a…

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Get Paid for the SEO Key Words You Choose

Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by choosing the right words – words that painted pictures in the mind of the listener – I could more easily connect with prospective customers and…

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