Posts Tagged ‘content’
4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Read MoreDon’t build your house on rented land
Do you dream of building a big following on one or more of the major social media channels? Don’t bother – it’s a waste of your time and it’s important you understand why. It wasn’t always that way. During the last decade, the bigger your social networks were, the more people you could reach. Many…
Read MoreWHY are you producing that content?
Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…
Read More3 ways too much content could be damaging your brand
Now that many brands are figuring out how to produce content efficiently, their natural tendency is to publish more of it, faster. More must be better, right? When it comes to content marketing, no. In most cases, it’s a race to irrelevance. The greatest value lies in the QUALITY of your thinking, not the QUANTITY.…
Read MoreThe hidden dangers of dabbling in content marketing
By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts can quickly veer off track, if they’re not careful. In other words, those companies that dabble in content marketing tend to fail. What do I mean by dabbling? Trying a…
Read More3 Reasons Why an Active Blog is Necessary for Long-Term SEO Success
Way back in 1996, Bill Gates declared, “Content is King.” In his essay, Gates predicted that content would be where “much of the real money will be made on the Internet.” In 2010, when blogging really started to gain traction, content marketing and search engine optimization (SEO) professionals took that phrase to heart. At…
Read MoreHere's Why CEOs Are Choosing Content Marketing in 2016
In the past, content marketing has been a hard sell to busy executives. It’s hard to sell a theory, and harder still to explain benefits measured in “engaged audience.” Not so long ago, many CEOs were more invested in sales numbers than in the long-game of building trust and authority online—and that’s proven to be…
Read MoreHow Powerful Brand Storytelling Can Supplement Direct Mail
Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage is to earn the trust of your recipients. Powerful brand storytelling is the best way to do that. With the right story, readers will care—and…
Read MoreContent Marketing: What Does Great Content DO for Your Business?
Hearing a lot about “content marketing” lately, but not sure if it’s something you want to implement? Here’s the truth: We are ALL already engaged in content marketing, the questions is whether or not you’re being strategic about it. Let me explain… Your existing website and marketing materials are all comprised of content. Content is…
Read MoreChoose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by choosing the right words – words that painted pictures in the mind of the listener – I could more easily connect with prospective customers and…
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