Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…

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AMPLIFY Content Strategy Newsletter From Cultivate Communications

Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet of modern content marketing. This monthly e-newsletter, called Amplify, will contain strategic advice to help companies unlock growth opportunities by aligning themselves with the way…

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Tough Questions About Content Marketing

Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may start to ignore any communication from your company. Trust us – you DON’T want that! Learn how content marketing can help you focus on the…

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Azbackwardia Contentus

How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a strategic plan for content marketing. According to the Content Marketing Institute’s B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America report, only 30%…

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Documented Content Marketing Strategy

Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing strategy. Companies that have one tend to have better odds of success with their content initiatives, because a documented plan makes it easier to share…

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Content Marketing

By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts can quickly veer off track, if they’re not careful. In other words, those companies that dabble in content marketing tend to fail. What do I mean by dabbling? Trying a…

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