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Posts Tagged ‘content strategy’

How Rockwell Automation's magazine became a powerful thought leadership tool

By Cultivate | July 21, 2016
Rockwell Automation Magazine Thought Leadership Content Marketing

Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate…

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Content marketing: Time to take off the blinders

By Cultivate | July 13, 2016
Content Marketing Take Off The Blinders

Developing an effective content strategy should center around ALL aspects of the way your company communicates with its target audiences.

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WHY are you producing that content?

By Cultivate | July 7, 2016
Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report…

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Are you guilty of creating pseudo-content?

By Cultivate | June 23, 2016
Pseudo Content

Do you think you’re an effective content marketer? If you answered yes, you may want to pause and reconsider your answer. Things may not be what they seem.

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Cultivate's new content strategy newsletter: AMPLIFY

By Cultivate | June 22, 2016
AMPLIFY Content Strategy Newsletter From Cultivate Communications

Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet…

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Your content better be relevant and valuable – or else!

By Cultivate | June 22, 2016
Tough Questions About Content Marketing

Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…

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Why content marketing? Why now?

By Cultivate | May 26, 2016
Why Content Marketing?

It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.

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Is your customer the "hero" of your content marketing?

By Cultivate | May 25, 2016
Customer Hero Content Marketing

Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.

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Marketers: Do you suffer from Azbackwardia Contentus?

By Cultivate | May 5, 2016
Azbackwardia Contentus

How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…

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For best results, document your content strategy

By Cultivate | April 27, 2016
Documented Content Marketing Strategy

Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing…

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