Improving Sales Conversions Is Like Herding Cats

For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger during the last few months. If you want to achieve faster sales conversions and multiply the impact of marketing, you’ve got to be a change…

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Marketing communications planning

As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.

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Stay top-of-mind in the buying process

To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day, making it a challenging task for even the most seasoned marketers. The secret There’s a secret to ensure that your brand captures a top spot…

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Blueprint Content Strategy

Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a beautiful, finished home. If you try to build it on your own, without a blueprint, you’ll end up with a haphazard structure that will probably…

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RunawayTrain

Today, if you’re not yet on board the content marketing train, you may get run over. It’s that simple. Your customers have changed and you need to adapt the way you’re marketing. If you continue to use the same old ways to communicate with them, you’ll be left in the dust. Today’s B2B customers tend…

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Grab Audience's Attention

In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies fair that his perception of reality becomes warped. At one point, he attacks windmills, convinced that he must bravely vanquish these “ferocious giants.” All too…

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Rockwell Automation Magazine Thought Leadership Content Marketing

Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate recently caught up with Stanley A. Miller, Rockwell’s Global Customer Communications Editorial Lead, to learn more about how The Journal has helped Rockwell be perceived…

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Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…

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