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Posts Tagged ‘content strategy’

Stay top-of-mind throughout the buying process

Stay top-of-mind in the buying process

To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day, making it a challenging task for even the most seasoned marketers. The secret There’s a secret to ensure that your brand captures a top spot…

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Blueprint for a successful content marketing strategy

Blueprint Content Strategy

Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a beautiful, finished home. If you try to build it on your own, without a blueprint, you’ll end up with a haphazard structure that will probably…

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There's a runaway train barreling towards you

RunawayTrain

Today, if you’re not yet on board the content marketing train, you may get run over. It’s that simple. Your customers have changed and you need to adapt the way you’re marketing. If you continue to use the same old ways to communicate with them, you’ll be left in the dust. Today’s B2B customers tend…

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“Tilt” your way to grab your audience’s attention

Grab Audience's Attention

In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies fair that his perception of reality becomes warped. At one point, he attacks windmills, convinced that he must bravely vanquish these “ferocious giants.” All too…

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How Rockwell Automation's magazine became a powerful thought leadership tool

Rockwell Automation Magazine Thought Leadership Content Marketing

Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate recently caught up with Stanley A. Miller, Rockwell’s Global Customer Communications Editorial Lead, to learn more about how The Journal has helped Rockwell be perceived…

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WHY are you producing that content?

Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…

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Cultivate's new content strategy newsletter: AMPLIFY

AMPLIFY Content Strategy Newsletter From Cultivate Communications

Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet of modern content marketing. This monthly e-newsletter, called Amplify, will contain strategic advice to help companies unlock growth opportunities by aligning themselves with the way…

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Your content better be relevant and valuable – or else!

Tough Questions About Content Marketing

Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may start to ignore any communication from your company. Trust us – you DON’T want that! Learn how content marketing can help you focus on the…

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