Posts Tagged ‘content creation’
Content Marketing: How Can My Business Create Great Content?
Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content can be flat out overwhelming. Don’t fret! We’ve got you covered. Here’s how… Before you begin creating your content, you need to know two things: What your brand is all…
Read MoreTo Outsource Content Marketing …or Not? 6 Questions to Help You Decide
Doing everything in-house may be an appealing idea to a business owners, but that isn’t always advantageous. It pays to think critically about your business needs to determine how much of your marketing should remain in-house. Here are 6 questions to ask before deciding whether or not to outsource content marketing. 1. Is your staff…
Read More4 Key Ways a Blog Boosts Your Marketing Strategy
A recent study showed that more than 75% of B2B marketers use blogging as part of their marketing strategy, and best in class marketers rank it as “most effective.” While other tactics continue to work their way into successful marketing strategies, blogging remains a vital piece of the content puzzle. Here are 4 key ways…
Read MoreBoost Business – Create the Perfect Mix of Copywriting and Content Marketing
Copywriting and content marketing are the same thing right? Potato, potahto? Nope. You’ll hear the terms used interchangeably, but they’re actually quite different: Content Marketing – Creating valuable content with a marketing intent. This can be anything from blog posts and infographics, to eBooks and online videos. Copywriting – Think of this more as a…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…
Read MoreAre Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services, educating you about inbound marketing, and probably harassing you to the point where you decided to try it out because, let’s face it — you…
Read MoreTop 10 Posts of 2013 (Thus Far)
Our staff is daydreaming about the long holiday weekend, fireworks, and the infamous Bacon Log-splosion. This week we slow down with a round-up of the top 10 posts of 2013 thus far. These are the Cultivate articles you voted for with LinkedIn shares, Facebook likes, Tweets, and good ol’ fashioned page views: Content Marketing The…
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