{4 Ways Marketing Has Changed} Effective marketing is not a cost, it’s an INVESTMENT. *Interesting perspective.

I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods” line items and commoditize it. They look for ways to cut corners, and they implement hit-or-miss tactics without putting in the proper think-time or strategies.…

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