Posts Tagged ‘buyer’s journey’
Why sales and marketing alignment is a must
To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of…
Read MoreStay top-of-mind throughout the buying process
To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day,…
Read MoreDon't guess at what motivates your target audience
Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…
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