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Cultivate Communications
  • The Mojo Manifesto
  • Our Stuff
  • Capabilities
    • Strategy
    • Creative Design
    • Content Marketing
    • Channels
  • Content Hub
  • Connect

Posts Tagged ‘buyer’s journey’

Why sales and marketing alignment is a must

By Cultivate | December 2, 2019
CULTIVATE Alignment BLOG 1200x628

To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of…

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Stay top-of-mind throughout the buying process

By Cultivate | September 27, 2019
Stay top-of-mind in the buying process

To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day,…

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Don't guess at what motivates your target audience

By Cultivate | May 11, 2016
Tough Questions Audience Presonasd

Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…

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