Posts Tagged ‘buyer’s journey’
Can’t tell a great story? Your failure may already be written
Today’s demanding B2B marketing requires more than a great brand, a suite of marketing tools or thoughtful strategy. It requires all that – plus storytelling. Some of the most successful…
Read MoreThe building blocks of an effective lead nurturing program
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…
Read MoreWhat to do if your nurturing strategy isn’t working – or, worse, you don’t have one
In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done…
Read MoreMarketing planning (Where to even start?!)
Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales…
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