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Cultivate Communications
  • The Mojo Manifesto
  • Our Stuff
  • Capabilities
    • Strategy
    • Creative Design
    • Content Marketing
    • Channels
  • Content Hub
  • Connect

Posts Tagged ‘buyer’s journey’

Uncover more prospects using intent signals

By Cultivate | September 12, 2022
Uncover more prospects using intent signals

When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems that your company solves. The…

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Can’t tell a great story? Your failure may already be written


By Cultivate | August 6, 2021
B2B Storytelling Do It Well Or Your Marketing Will Fail

Today’s demanding B2B marketing requires more than a great brand, a suite of marketing tools or thoughtful strategy. It requires all that – plus storytelling. Some of the most successful…

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The building blocks of an effective lead nurturing program

By Cultivate | July 6, 2021
The Building Blocks Of An Effective Lead Nurturing Program

In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…

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What to do if your nurturing strategy isn’t working – or, worse, you don’t have one

By Cultivate | June 9, 2021
What To Do If Your Lead Nurturing Strategy Isn’t Working

In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done…

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Marketing planning (Where to even start?!)

By Cultivate | December 7, 2020
Tips And Resources For 2021 Marketing Planning

Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales…

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