4 Key Ways a Blog Boosts Your Marketing Strategy


A recent study showed that more than 75% of B2B marketers use blogging as part of their marketing strategy, and best in class marketers rank it as “most effective.” While other tactics continue to work their way into successful marketing strategies, blogging remains a vital piece of the content puzzle. Here are 4 key ways…

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How to Kick-Start Your Business Blog


CONGRATULATIONS — You’ve taken that first, BIG step and created a hub for all your content. You’ve got a business blog! Now what? It’s simple . . . Kick-start your content marketing by giving your readers what they need FIRST: Answer your customers’ FAQs. Every organization has FAQs. These are the Frequently Asked Questions you…

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