A recent study showed that more than 75% of B2B marketers use blogging as part of their marketing strategy, and best in class marketers rank it as “most effective.” While other tactics continue to work their way into successful marketing strategies, blogging remains a vital piece of the content puzzle.
Here are 4 key ways your blog boosts your content marketing strategy…
#1: Your Blog Helps You Improve Your Search Engine Ranking
Blog content provides a consistent source of new information for search engines to find when your website is crawled. Regularly updated sites tend to appear higher in search engine rankings because they have more current and relevant information, compared to those that are rarely updated. Search engines consider content “freshness” when ranking websites.
Blogs@Intel focuses on a variety of content, but the majority of it centers on conferences and events. Since customers need to find event posts while they’re timely and relevant, posting events is an effective tactic to keep up a steady drip of content and ensure your website stays fresh.
#2: Your Blog Helps You Drive More Traffic
In 2014, for the third year in a row, B2B marketers cited web traffic as one of their top content marketing metrics. Companies that blog at least 15 times per month can see up to five times more traffic compared to those that don’t. With more content out there working to improve your search ranking, you’ll drive more organic traffic to your website. With more traffic, you’ll get increased exposure to your audience. Increased audience exposure means you’ll have a better chance of converting website visitors into paying customers.
#3: Your Blog Helps You Become an Authority in Your Industry
When you fill your company blog with useful and credible content, you position your business as an industry leader. In other words, your blog becomes the trusted source of information on your products and services. You can pull a great deal of content simply by answering customer FAQs: How to Kick-Start Your Business Blog.
Cisco has more than 12 blogs geared toward each of their customer segments. Content is produced by company employees and covers everything from marketing tips to industry trade news. By addressing key topics in each industry segment, Cisco has positioned itself as an industry leader across multiple channels. The valuable information they share is available to anyone who wants to learn more, providing Cisco with a way to connect to potential new customers, along with their established customer base.
#4: Your Blog Helps You Engage Customers to Build Community and Strengthen Relationships
Blogs provide an avenue for you to connect and deepen your connections with your customers. Connecting with customers directly on your website allows your clients to get you know you and your business. When a customer comments on your blog post, take time to respond to what they have to say. It shows you value their input and want to know what they think. Unlike most social media interactions, the comments on your blog remain visible for other potential customers to see, long after the conversation takes place.
American Express OPEN Forum is a great example of a blog and social forum. It’s designed to educate small business owners on all issues they face, but also provides a place for readers to come together and share their thoughts with one another.
Your blog is the epicenter of your content marketing strategy. Discover the insights you need to engage your prospects and customers in the content marketing guide Side Door Thinking.
Learn how to:
- Position Yourself As An Industry Leader & Trusted Resource
- Earn Your Customers’ Loyalty & Business
- Increase Your Referral Rate
Download our FREE guide, Side Door Thinking, to discover the insights you need to take a kindler, gentler — yet more effective — approach to your marketing. Stop banging on the front door of your customer’s mind …when the side door is wide open.
Our staff is daydreaming about the long holiday weekend, fireworks, and the infamous Bacon Log-splosion. This week we slow down with a round-up of the top 10 posts of 2013 thus far. These are the Cultivate articles you voted for with LinkedIn shares, Facebook likes, Tweets, and good ol’ fashioned page views:
- The Smart Money Is on Content Strategy | Read Article
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods” line items and commoditize it. They look for ways to cut corners, and they implement hit-or-miss tactics without putting in the proper think-time or strategies. It’s no surprise, then, when they don’t receive the return on investment (ROI) they expected. So, what should these CEOs do instead?
- How to Kick-Start Your Business Blog | Read Article
CONGRATULATIONS — You’ve taken that first, BIG step and created a hub for all your content. You’ve got a business blog! Now what?
- Using a Team Approach to Content Marketing | Read Article
Content marketing — It may seem like a simple task, but it actually has the HUGE role of reflecting the core of what your business stands for. You must be very careful how you leverage content marketing to position yourself in your industry.
- 10 Resources to Inspire Your Content Creation | Read Article
Creating engaging content is really hard work. Successful content marketing requires a long-term, dedicated team effort. Some days your thoughts and ideas come pouring out of you. Other days you just need a place to start. To help you through days like that (we’ve all had them), we’ve compiled 10 resources to inspire you in your content creation endeavors.
- The First 3 Steps to Social Marketing Success | Read Article
Social media aficionados have flooded businesses with so much information for connecting online that they’ve dazed and dizzied the very people they were trying to reach. Businesses who may have had plans to push themselves into this hot new realm of marketing are feeling overwhelmed. Nobody knows where to BEGIN to use social media in business.
- My business is on Pinterest, now what? | Read Article
If you are a small business or a blogger and you want to make the most of Pinterest, check out these 10 basic rules of conduct for this ever-growing social network.
- 5 Tips for Making Your Social Marketing Bloom | Read Article
Does gardening feel like social marketing to you? You imagine your content going viral and growing. Yet, if you cannot get your seeds to grow, you’re left with just dirt. Pop on over for five tips for making your social marketing bloom.
- Responsive Email Design | Read Article
Responsive design is not a new concept, but with the explosive growth of mobile devices, it’s starting to get noticed again, especially by digital marketers. Cisco recently conducted a GIGANTIC report on global mobile data usage that predicts that by 2016 there will be over 10 billion devices worldwide…that’s 1.4 for every person in the world – WOW! So what is responsive design?
- More Cowbell | Read Article
When you review a proposed design, is your first thought “Make the logo bigger”? Are you looking for more pizzazz? Does the proof feel a bit dull or blah? If you are working on a website, a blog design, or even a template for an email newsletter, consider the following three points when discussing the proof with your graphic designer.
- 5 Must-Follow Art & Design Pinterest Boards | Read Article
Our Director of Digital Content Marketing is addicted to Pinterest. Stop by this post for 5 Must-Follow Art & Design Boards for creative folk. Three of our favorite boards are curated by MEN. Yes, there are men on Pinterest, including a few from the Cultivate Crew. Check out some of our unique collaborative boards, including Design is Everything & the Business Toolbox.
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