3 ways to reach your ideal customers

3 Ways To Reach Your Ideal Customers With A Stronger Digital Presence

During the last decade, the amount of content aimed at your target audience has exploded, making it harder than ever for your company’s voice to be heard. This exponential proliferation of content also makes it harder for your ideal buyers to find you. It’s like playing a game of Marco Polo in a huge, crowded…

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Agile approaches for uncertain times

Heritage Printing Case Study

A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their requests and feedback. The parent company of Cultivate Communications, Heritage Printing, has offered a wide spectrum of services to support its customers’ needs, providing a…

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Branding, Content, and the Sales Pitch: Finding the Right Balance

Rsz Thinkstockphotos 478029673

The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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How Powerful Brand Storytelling Can Supplement Direct Mail

ThinkstockPhotos 491247073

Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage is to earn the trust of your recipients. Powerful brand storytelling is the best way to do that. With the right story, readers will care—and…

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Sell Without Selling: How Your Brand Story Pays Off

Ford

Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching your head and thinking, “Story? I make powder that builders use to make concrete. What kind of story is that?” But your story isn’t about…

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Why You Should Care About Your Brand Colors

True Colors Featured

Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color. Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar…

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