Posts Tagged ‘better content’
Romancing the Customer: 5 Ways to Keep Long-Term Customer Relationships Alive
The purpose of content marketing is to attract and retain customers by giving them exactly what they want—when they want it. You romance your prospects by providing the information they need, then building trust over time, so they’re inspired to do business with you. You win them over with your expertise, knowledge and helpfulness. After…
Read MoreYour Content Marketing IS Your Brand: Here’s Why…
Back in 2009-2010, Toyota spiraled into what was the largest car recall in United States history, eventually recalling a total of 9 million vehicles worldwide. The recalls were the result of mechanical problems that caused unintended acceleration, leading to a number of preventable accidents and even several deaths. But by 2014, Toyota had regained its…
Read More4 Ways Small B2B Businesses Can Nab More Sales
Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…
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