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Posts Tagged ‘better branding’

Sell Without Selling: How Your Brand Story Pays Off

Ford

Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching your head and thinking, “Story? I make powder that builders use to make concrete. What kind of story is that?” But your story isn’t about…

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Your Content Marketing IS Your Brand: Here’s Why…

CRO CarsBrandPerception ToyotaHighlanderHybridPlatinum 1 14

Back in 2009-2010, Toyota spiraled into what was the largest car recall in United States history, eventually recalling a total of 9 million vehicles worldwide. The recalls were the result of mechanical problems that caused unintended acceleration, leading to a number of preventable accidents and even several deaths. But by 2014, Toyota had regained its…

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Why You Should Care About Your Brand Colors

True Colors Featured

Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color. Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar…

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3 Ways to Make an Impression and Attract New Customers

3 Ways to Make an Impression and Attract New Customers

“If you build it, they will come” might be true of cornfields and dead baseball legends, but it certainly doesn’t apply to business. You can’t just open your doors (or launch your website) and wait for customers to line up. The competition is just too stiff. If you want new business, you’re going to have…

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