Posts Tagged ‘b2b’
Leverage these opportunities to grow your brand strength in 2021
Now that we’re two full months into 2021, it looks like the world is starting to return to normal – at least a NEW normal, anyway. It’s time to put a stake in the ground to see what our Brave New World of B2B marketing and sales looks like, and what you need to do…
Read More4 Ways Small B2B Businesses Can Nab More Sales
Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…
Read MoreHow to Educate a New Breed of B2B Prospects to BUY
Each prospective customer has different needs as they progress through their buying journey. In the world of “BIG TICKET” purchases for items like houses or cars — or costly products like enterprise business software — buyers move through a natural cycle of educating themselves about the item before making a decision to buy. Someone just…
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