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Posts Tagged ‘B2B content strategy’

WHY are you producing that content?

Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…

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