Posts Tagged ‘analytics’

SEO to Know: 5 Ways Small Businesses Can Compete With Giants

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Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…

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Why Content Marketing Is Like Playing a Video Game

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Driving your content can be as fun as playing a video game. Seriously. Content marketing campaigns — much like video games — come with a set of tools, goals, an overall game plan, and (here’s the best part) a SCOREBOARD to keep track of your successes. If you do content marketing well (and use the…

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Never Use Personal Online Accounts for Your Business

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Take a step back and think about this for a moment — Today, the social web is evolving and integrating services with one another so fast that it’s hard to believe where we were only a few short years ago. With how quickly technologies and our social ecosystem are evolving, many businesses have some catching up…

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The Smart Money Is on Content Strategy

{4 Ways Marketing Has Changed} Effective marketing is not a cost, it’s an INVESTMENT. *Interesting perspective.

I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods” line items and commoditize it. They look for ways to cut corners, and they implement hit-or-miss tactics without putting in the proper think-time or strategies.…

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