Posts Tagged ‘Account-based marketing’
Does ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B customers are changing and how that’s driving the need for a more individualized approach to marketing. In this article, we’ll help you assess if your organization should incorporate ABM into…
Read MoreAccount-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your most desired customers and influence their buying decisions like never before. In this month’s article, we’ll explore what makes it so effective. ABM: The power…
Read MoreTargeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An informative e-newsletter and organic and paid social media campaigns power your inbound marketing efforts. But despite your best efforts, your content marketing approach is barely…
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