Posts Tagged ‘Account-based marketing’
ABM is the new key account marketing
Account-Based Marketing (ABM) is more than the latest buzz word in marketing. Research by ITSMA found that 87% of companies that measure ROI say that ABM outperforms every other marketing investment. However, it’s even more than a great marketing strategy. It’s a strategy to align marketing and sales. It is akin to key account marketing…
Read MoreHow ABM can supercharge your revenue
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Read MoreDoes ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B customers are changing and how that’s driving the need for a more individualized approach to marketing. In this article, we’ll help you assess if your organization should incorporate ABM into…
Read MoreAccount-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your most desired customers and influence their buying decisions like never before. In this month’s article, we’ll explore what makes it so effective. ABM: The power…
Read MoreTargeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An informative e-newsletter and organic and paid social media campaigns power your inbound marketing efforts. But despite your best efforts, your content marketing approach is barely…
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