Tuesday, October 3 | 10-10:45 am
REACHING TODAY’S BUYER – A PROVEN PROCESS FOR MANUFACTURERS
Your customers have changed the ways in which they buy products and services. Marketing needs to adapt to the ways customers buy today. It’s imperative that you understand their mindset and the process they follow to reach a buying decision. Marketing that informs and educates is the best way to gain attention.
Tuesday, October 3 | 12-12:45 pm
MAKING CUSTOMER DATA DRIVE MORE REVENUE – THE TRUE VALUE OF CRM
Your company’s customer database can either be a lever for business and revenue growth – or a millstone around its neck, dragging it down and preventing growth. Don’s presentation will help you establish deep ties between your CRM, accounting, sales and marketing processes, so you can streamline your operations for greater efficiency.
Tuesday, October 3 | 2:15-3 pm
FINDING NEW CUSTOMERS USING GOOGLE’S PAID SEARCH
The pay-per-click (PPC) advertising landscape is vastly different than it was several years ago. Google is rolling out new updates and features every month. This presentation will show you how to update your AdWords accounts for 2017 to capture more leads and outperform your competition with PPC.
Wednesday, October 4 | 10-10:45 am
MARKETING’S SECRET SAUCE FOR MANUFACTURERS
The secret sauce of successful marketing is THE MESSAGE. It must command the attention of its target audience, get them to think and feel something – and ultimately like, trust and do business with your company. This presentation will reveal why you must first focus on your brand message before choosing the channels you’ll use to deliver it.
Wednesday, October 4 | 12-12:45 pm
MAKE SEO THE ENGINE BEHIND MARKETING YOUR BUSINESS
Many marketers consider content and search engine optimization (SEO) to be separate disciplines. But according to Rachel, they ought to be joined at the hip for best results. Before you can know what to write, you must have a solid SEO strategy to connect with your customers.
Wednesday, October 4 | 2:15-3 pm
IT’S YOUR MOTHER’S FAULT YOU’RE NOT GETTING RESULTS ON LINKEDIN
Most people have had LinkedIn profiles for years but are wondering when they will finally start to see quantifiable results. In this fun, yet actionable presentation, Wayne Breitbarth will share the two things that are standing between you and success on LinkedIn. And guess what – your mother probably scolded you for doing both of them!
Thursday, October 5 | 10-10:45 am
ATTRACTING NEW CUSTOMERS WITH AN EFFECTIVE CONTENT STRATEGY
To attract new customers, you must adopt a content-focused strategy that’s focused on helping them solve their biggest problems, challenges and needs. Chuck’s presentation is a concise and clear guide to what’s changed – and what you need to do differently to capture the hearts and minds of today’s buyers.
Thursday, October 5 | 1-1:45 pm
WHAT YOUR SALES PEOPLE REALLY WANT FROM MARKETING
In many companies, marketing and sales tend to operate as separate silos. Marketing creates product sheets and brochures on an as-needed basis and passes along leads to the sales team. In this presentation, Bob will outline the ways in which modern marketing should feed the sales process, and why knowledge sharing between these two functions is critical.