Every pig needs a little lipstick

It’s not always what you say, but how you say it.

You may make the greatest product since sliced bread, or have a service that is out of this world, but unless you communicate your story in a way that resonates with customers, no one will care. Fact is, the message matters, and that’s where we can make a difference in your business… and we’re prepared to do it for you, right now.

Wonder how we develop effective creative messaging? We focus on what your customers are thinking and not necessarily what you might be thinking about your business. Your customer’s perceptions drive the most effective brand message.

So, let us put a little lipstick on your pig so people take notice. Remember, it’s not always what you say, its how you say it.

How we do it:

  • We talk with your customers and spend time getting inside their heads to determine what they care about and what is important to them… how they go through their buying decisions.
  • We receive feedback from internal stakeholders – the employees with client contact. Their impressions of the customer’s wants and needs will give us additional insight.
  • We look closely at the competition and identify how they go to market and the messaging they use. What is their ‘claim to fame’ and is it really believable?

After researching we develop the strategy as well as the words and imagery that articulate a specific position and story for your company. We need to identify, beyond a shadow of a doubt, what customers are buying, which is often now what you think you’re selling. Harley Davidson sells a lifestyle… not necessarily motorcycles. People buy the lifestyle.

What we’re really good at:

  • integrated marketing
  • strategic planning
  • branding and corporate identity
  • creative development
  • print design
  • product packaging
  • web design and development
  • search engine optimization (SEO)
  • search engine marketing
  • lead generation
  • email marketing
  • content development and marketing
  • database management
  • direct mail marketing
  • social media planning and execution
  • comprehensive trade show marketing
  • video production

You Deserve a Brand with Impact

We create creative brands and unique marketing campaigns your customers will love and trust. How will you engage with your next prospect? Let’s do this.

Contact Cultivate