T&L Graphic Systems “sticks” with content marketing to accelerate sales

T&L (Tape and Label) Graphic Systems has created top-quality made-to-order custom commercial labels for over 30 years. Its state-of-the-art equipment, combined with its full-service in-house art department and plate-making allows it to craft precise, unique printed prime labels for demanding commercial and industrial applications.

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  • Brand Identity
  • Marketing Strategy
  • Web Design and Development
  • Content Writing
  • Collateral Design and Development

Brand Identity

Cultivate helped position T&L as a specialty converter that can solve tough consumer and industrial labeling challenges while maintaining excellent quality and customer responsiveness.

Marketing Strategy

Cultivate helped reposition T&L’s marketing communications to emphasize the company’s ability to take on the toughest labeling jobs and its exceptional commitments to quality and responsiveness.

Web Design and Development

To help prospective customers view T&L as a larger player in the label market, we updated their website to a more customer friendly experience and added a quoting system, expanded information about capabilities in the vertical markets they serve and customer testimonials which attest to their exceptional customer service.

Content Writing

With the company’s website redesign, we added a blog to the website, and have been producing two blog posts per month and
promoting them to T&L’s social media channels and via a monthly e-newsletter.

Collateral Design and Development

We produced an eGuide, “How to Create the Perfect Label”, and launched a multi-channel campaign to drive prospective buyers to download it, which included direct mail, email campaigns and social media components. T&L received a 4.8% response to this campaign.

Cultivate has truly gone the extra mile to learn our business and provide us with a full service, turnkey marketing solution. No matter what we’ve needed ranging from a new website, to optimization, to direct marketing materials, their team has covered us with tailored programs that fit our needs.

Doug Danosky

Vice President, Sales & Marketing, T&L Graphic Systems