Pho-Tronics Stands Out and Gains More Business in a Highly Competitive Market

Pho-Tronics manufactures complex printed circuit boards for military, aerospace, healthcare and other commercial applications.

Challenge

Pho-Tronics was in need of a new website to position the company as an industry leader while differentiating itself in a highly competitive market. Their outdated website needed a total renovation, complete with a new look and new messaging and backed by a comprehensive marketing strategy to cost-effectively showcase their undeniable industry expertise.

Solution

Cultivate and Pho-Tronics worked together to define and communicate the exact characteristics that position the company as industry leader. With those key ideas in place, we were able to establish clear and engaging visual branding and messaging, designed and written to influence the way industry decision makers view the company’s capabilities. Their new website and look facilitates qualified lead generation, while creating opportunities for cost-effective, meaningful engagement with existing customers.

Cultivate Communications provided insight into the development of our website that was invaluable to Pho-Tronics. The Cultivate “Marketing Foundations Exercise”, helped Pho-Tronics define our competitive differentiation and marketing message. We have come to rely on Cultivate’s expertise to develop innovative marketing strategies that set us apart from the competition.

Paul Godbout

President, Pho-Tronics

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