Dynex relaunches website to provide more comprehensive, easy-to-find information
Dynex is the world’s leading producer of high pressure hydraulics for moderate and high flows. They are used in some of the world’s most demanding applications, such as oil and gas, mining, construction/heavy lifting and tunneling.
- Content Writing
- Marketing Strategy
- Web Design and Development
We refocused Dynex’s messaging from the dependability of its hydraulic products to their durability in mission-critical applications, including off-shore drills and mining equipment.
We developed stronger marketing messages that differentiate their products from their competitors.
Web Design and Development
We reorganized the structure of the Dynex website to make it easier for their customers to navigate, so they can find the products they need faster. We also developed new tools and resources for its customers, including:
- Forms that enable customers to submit a detailed list of their requirements,
- Application videos and
- An extensive FAQ list that answers common customer questions.
Cultivate accurately identified that the durability of our products is our real differentiator and they built a marketing strategy to promote it.Bob Easey