Buckley “grows” its business with new website and communication channels

Buckley “The Tree Care Specialists” provide professional tree and shrub consultations for all of Southeastern Wisconsin. Their certified arborists evaluate customers’ plants, diagnose any plant health issues and determine the best treatment options.

  • Marketing Strategy
  • Web Design and Development
  • Collateral Design and Development

Marketing Strategy

Cultivate helped position Buckley Tree as a firm that is focused on the health of its customers’ trees.

Cultivate refocused Buckley around its deep expertise in tree care. From its new tagline of “The Tree Care Specialists” to the extensive resources on its website, Buckley demonstrates themselves as experts in Tree and Plant Health Care.

 

Collateral Design & Development

Cultivate designs Buckley’s annual fall newsletter, which provides advice on how to keep your yard healthy and is mailed to its customer list.

Website Design & Development

Cultivate provided Buckley with a professional-looking, inviting website design, which replaced its old “tree navigation” website. Within a prominent “hero” image on the home page, a large red button invites visitors to ask a question. This implies that Buckley is easy to do business with. Enhanced messaging throughout their new website educates visitors about pests, and caring for their health of their trees. Buckley breaks the ice with their visitors by asking them to upload pest images for answers.

The thought of rethinking and rebuilding our web site was overwhelming; however, teaming up with Cultivate, the actual process went very smoothly. We love its clean, professional look, which presents a strong and updated brand image for Buckley. It also gives us new ways to engage with our clients and prospects.

Tim Harris

President, Buckley Tree Service

More Projects