Buckley Tree

Buckley “grows” its business with new website and communication channels

Buckley “The Tree Care Specialists” provide professional tree and shrub consultations for all of Southeastern Wisconsin. Their certified arborists evaluate customers’ plants, diagnose any plant health issues and determine the best treatment options.

  • Marketing Strategy
  • Web Design and Development
  • Collateral Design and Development

Marketing Strategy

Cultivate helped position Buckley Tree as a firm that is focused on the health of its customers’ trees.

Cultivate refocused Buckley around its deep expertise in tree care. From its new tagline of “The Tree Care Specialists” to the extensive resources on its website, Buckley demonstrates themselves as experts in Tree and Plant Health Care.

 

Collateral Design & Development

Cultivate designs Buckley’s annual fall newsletter, which provides advice on how to keep your yard healthy and is mailed to its customer list.

Website Design & Development

Cultivate provided Buckley with a professional-looking, inviting website design, which replaced its old “tree navigation” website. Within a prominent “hero” image on the home page, a large red button invites visitors to ask a question. This implies that Buckley is easy to do business with. Enhanced messaging throughout their new website educates visitors about pests, and caring for their health of their trees. Buckley breaks the ice with their visitors by asking them to upload pest images for answers.

The thought of rethinking and rebuilding our web site was overwhelming; however, teaming up with Cultivate, the actual process went very smoothly. We love its clean, professional look, which presents a strong and updated brand image for Buckley. It also gives us new ways to engage with our clients and prospects.

Tim Harris

President, Buckley Tree Service

More Projects

Heinn Chapman

Heinn Chapman  expands its brand to emphasize custom fabrication.

Heinn Chapman has been helping businesses find practical, efficient, and cost-effective solutions to their information packaging projects since 1855. The company is a leading designer and manufacturer of custom heat-sealed, turned edge, sewn, and presentation packaging products. Heinn Chapman is known for its consistently high product quality and responsiveness to customer needs.

  • Brand Identity
  • Marketing Strategy
  • Web Design and Development
  • Collateral Design and Development

Brand Identity

To help Heinn Chapman grow, we repositioned their brand to be more idea-driven, customer-focused and committed to quality. We also gave them a more contemporary logo.

Marketing Strategy

We updated the company logo to give Heinn Chapman a more contemporary look. We also rebuilt their website to make product information easier to find and content easier to modify. It is a responsive design, which delivers an excellent customer experience to people who visit it on any mobile devices.

Website Redesign

The rebranding and new website design makes Heinn Chapman look larger than it is, and draws greater attention to the breadth of its product line and the depth of its expertise in presentation materials and custom fabrication. The new website includes an idea center, which highlights the unique items Heinn Chapman can fabricate for its clients.

Collateral Materials

In addition to the redesigned website, we also produced new business cards for Heinn Chapman executives, to provide a uniform brand image for the company, online and offline.

We came to Cultivate because we really needed a new website. But we got much more than we bargained for. They created a refreshed brand image that is helping our company to grow. It’s also much easier for our customers to see the real value we can offer to them. Thanks, Cultivate!

Jim Bullock

VP of Operations, Heinn Chapman

T&L Graphic Systems

T&L Graphic Systems “sticks” with content marketing to accelerate sales

T&L (Tape and Label) Graphic Systems has created top-quality made-to-order custom commercial labels for over 30 years. Its state-of-the-art equipment, combined with its full-service in-house art department and plate-making allows it to craft precise, unique printed prime labels for demanding commercial and industrial applications.

  • Brand Identity
  • Marketing Strategy
  • Web Design and Development
  • Content Writing
  • Collateral Design and Development

Brand Identity

Cultivate helped position T&L as a specialty converter that can solve tough consumer and industrial labeling challenges while maintaining excellent quality and customer responsiveness.

Marketing Strategy

Cultivate helped reposition T&L’s marketing communications to emphasize the company’s ability to take on the toughest labeling jobs and its exceptional commitments to quality and responsiveness.

Web Design and Development

To help prospective customers view T&L as a larger player in the label market, we updated their website to a more customer friendly experience and added a quoting system, expanded information about capabilities in the vertical markets they serve and customer testimonials which attest to their exceptional customer service.

Content Writing

With the company’s website redesign, we added a blog to the website, and have been producing two blog posts per month and
promoting them to T&L’s social media channels and via a monthly e-newsletter.

Collateral Design and Development

We produced an eGuide, “How to Create the Perfect Label”, and launched a multi-channel campaign to drive prospective buyers to download it, which included direct mail, email campaigns and social media components. T&L received a 4.8% response to this campaign.

Cultivate has truly gone the extra mile to learn our business and provide us with a full service, turnkey marketing solution. No matter what we’ve needed ranging from a new website, to optimization, to direct marketing materials, their team has covered us with tailored programs that fit our needs.

Doug Danosky

Vice President, Sales & Marketing, T&L Graphic Systems

Dynex

Dynex relaunches website to provide more comprehensive, easy-to-find information

Dynex is the world’s leading producer of high pressure hydraulics for moderate and high flows. They are used in some of the world’s most demanding applications, such as oil and gas, mining, construction/heavy lifting and tunneling.

  • Content Writing
  • Marketing Strategy
  • Web Design and Development

Marketing Strategy

We refocused Dynex’s messaging from the dependability of its hydraulic products to their durability in mission-critical applications, including off-shore drills and mining equipment.

Content Writing

We developed stronger marketing messages that differentiate their products from their competitors.

Web Design and Development

We reorganized the structure of the Dynex website to make it easier for their customers to navigate, so they can find the products they need faster. We also developed new tools and resources for its customers, including:

  • Forms that enable customers to submit a detailed list of their requirements,
  • Application videos and
  • An extensive FAQ list that answers common customer questions.

Cultivate accurately identified that the durability of our products is our real differentiator and they built a marketing strategy to promote it.

Bob Easey

Dynex Hydraulics

Raphael Industries

Raphael refurbishes its brand in the medical device market

Raphael Industries refurbishes medical devices to allow the manufacturer to maximize the useful life of the equipment and lower costs.

  • Raphael was looking to more effectively communicate their capabilities to prospective customers.
  • 90% of their sales came from two clients and they needed to define a position in the market that
    would allow them to diversify their sales. Their existing website didn’t convey a strong enough
    story about their capabilities or their proven processes.
  • Additionally, their site didn’t provide new prospects with enough comfort that Raphael is a worldclass
    company.
  • Brand Identity
  • Marketing Strategy
  • Web Design and Development
  • Content Writing
  • Collateral Design and Development

Brand Identity

Cultivate helped Raphael strengthen their value proposition to appeal to new prospective customers in the medical device market. We did this by amplifying the fact that their proven processes deliver a defined ROI to the manufacturer.

Marketing Strategy

Using our “Marketing Foundations” exercise, Cultivate was able to reposition Raphael’s capabilities and processes as well as develop a marketing message that works across all client communications.

Web Design and Development

We developed a new website for Raphael with a more contemporary look and revised logo that more clearly and immediately communicated its value proposition to prospective clients.

Content Writing

We wrote all-new copy for the Raphael website emphasizing Raphael’s precision processes and accountability standards, along with how they translate to a better bottom line for its clients.

Collateral Design and Development

We developed collateral materials that carry our new messaging into its new print sales materials in an engaging way. These new collateral pieces include Raphael’s updated branding.

We needed to present a more polished, professional look, while informing customers about our process orientation. Between the new logo (designed by Cultivate) and the new website, we are on our way toward achieving that.

Steve Cronce

President, Raphael Industries, Inc.