Wisconsin Arborist Association (WAA)
WAA is a trade association that represents certified arborists throughout Wisconsin. They provide private and public arboriculture services through research, technology, and education, and promote the professional practice of arboriculture to foster a greater worldwide awareness of the benefits of trees.
The WAA was up against the wall with an outdated website that didn’t function well enough to engage and support its members and the public. Most importantly, it wasn’t mobile responsive, so Google did not rate it well in search engine results. As for content, the site was cluttered and literally provided too much information
Cultivate redesigned the information structure of the site and then rebuilt it from the ground up. It’s now far easier for members and the public to use and find the information they need. The simplified approach makes navigation frictionless and the motion graphic home page gives it a dynamic, tree-top feel. Thoughtful visual design coupled with solid architecture always improves communication.