The C.A. LAWTON Co.
C.A Lawton is a 5th generation foundry located near Green Bay, Wisconsin. It produces and machines cast iron and ductile iron components that vary in size from 500 to 20,000 lbs. that are used in construction, mining, papermaking and other demanding applications. Lawton wanted to use content marketing to differentiate the company, highlight its focus on business reinvention using Lean and recruit new employees.
Cultivate developed and executed a marketing strategy that included a rebranding of the company (“Remarkable People, Remarkable Results”) and building a new website that reflects its current focus and values. Two ongoing focal points have been telling stories about Lawton’s Lean journey and its deep commitment to continuous improvement, plus its supportive, learning culture and its remarkable employees. These stories have been communicated via blog posts, videos and social media posts. Cultivate also arranged for a cover story about Lawton's transformation in Modern Casting magazine. Lawton has succeeded in attracting new customers as well as being selected as a supplier of choice as its large OEM customers consolidate the number of foundries they work with.