S-Cube manufactures displays for high-end retail stores. The company was looking for a way to generate leads and sales by targeting retail space designers and merchandising managers. Cultivate noticed that its excellent retail trends report hadn’t received much exposure. It developed a multi-channel marketing program that combined print, email, social including sponsored LinkedIn posts to drive exposure to this report and develop new sales leads. The results were “door opening” to say the least: this campaign generated a response rate of 5.1% and generated conversations with several key retailers.
S-Cube is now planning to continue using this approach and has asked Cultivate to add a prospect-nurturing component to the program in support of sales.