Generational Marketing: How to Market to Millennials, Gen X and Baby Boomers

Download our FREE eGuide to understand the generational influences that shape the values of each generation

My Generation EbookDownload your FREE copy of our new eGuide about intergenerational marketing and how to best reach your ideal customer from each generation. “Talkin’ ‘Bout My Generation” gets at the heart of how to communicate with each of the three main generations that make up today’s adult consumer base:

  • Baby Boomers (born 1945-1964)
  • Generation X (1965 – approximately 1982)
  • Millennials (approximately 1983 – 1998)

The importance of each generation plays into marketing because whether Baby Boomer, Gen X or Millennials – that generational influence shapes the values and communication styles of the customer.

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