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Does ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B customers are changing and how that’s driving the need for a more individualized approach to marketing. In this article, we’ll help you assess if your organization should incorporate ABM into…
Account-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your most desired customers and influence their buying decisions like never before. In this month’s article, we’ll explore what makes it so effective. ABM: The power…
Reaching the Unreachable
Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone calls or acknowledge you any more. You can feel their presence, but you can’t connect. They were unreachable … until now. We’ve prepared a quick-read guide, Reaching the Unreachable that’s packed with both strategies and tactics you…
Targeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An informative e-newsletter and organic and paid social media campaigns power your inbound marketing efforts. But despite your best efforts, your content marketing approach is barely…
Wrangle new prospects with LinkedIn’s outbound marketing tools
Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll teach you four ways to use LinkedIn’s tools to identify, connect and interact with the right companies and people. 1. Build your network with a…
Drive more prospects to your LinkedIn company page
In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…
It’s time to get smart about business development
There’s a better, SMARTER approach to increasing Sales. Everyone needs to get smarter about new business development. Our new eGuide provides a different, more intelligent approach to cracking new accounts. This eGuide will give you insights into a new approach that successful companies are now using. New business is out there waiting for you. You…
Crafting your LinkedIn company page
In the last several years, savvy companies have discovered how to land new business and increase sales using LinkedIn. It has become so effective as a business development tool that if you don’t start leveraging it today, you will soon be at a competitive disadvantage. In our new Linkedin Strategy: Getting New Business article series,…
How to launch your first email automation campaign
In last month’s blog, we talked about what email automation is, and why setting it up should be your New Year’s resolution. Let’s get started! Here are two opportunities where setting up email automation will help move your prospects and customers closer to purchase faster. Opportunity: Following up with prospects after a trade show Your…
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