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Don’t turn your back on your customers

Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your bottom line by RETAINING them. When someone buys your products, it doesn’t mean their customer journey has come to an end. It’s actually just beginning. Now’s the time to rethink…

Are your social media followers really your target?

There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

Reaching customers on their terms

Your customer has changed. Whether you’ve been in business ten years or forty, understanding today’s customer buying behavior is a whole new ballgame. Expectations have shifted, so if you want to sell to these new customers, your approach needs to change too. Sure, change is frightening, especially in sales. Knowing you can’t hook your customer…

It’s time to stop dabbling and get serious

When you’re struggling to grow your business, effective marketing is one of the most efficient ways to get it back up and on its feet. But you can’t always afford to hire an experienced marketing specialist because, frankly, people are expensive. Plus, one person may not have all of the skill sets and experience required…

4 ways your LinkedIn strategy helps you reach more customers

With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself to be particularly favored by business people. If that’s where your customers hang out, a strong LinkedIn strategy will set your business apart. Now it’s…

SEO best practices: Understanding and optimizing your website for SEO

Seems like everyone is talking about “SEO best practices” these days—but what does that even mean? Put simply: by implementing SEO best practices, your website becomes more search-friendly. The more search-friendly your site, the higher your rankings will be—increasing the number of people who visit your site. And as every CEO knows: more website traffic…

4 innovative ideas to build your customer database

How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…

Generational marketing: How to market to Millennials, Gen X and Baby Boomers

There’s a lot of buzz about generational marketing and a LOT of overgeneralized advice when it comes to targeting your ideal audience: Millennials love Snapchat! Baby Boomers are steadfast and drawn in by reliability! Generation X is cynical and always looking for a bargain! Making heads or tails of the generational differences and similarities (let…

Generational Marketing

Generational Marketing: How to Market to Millennials, Gen X and Baby Boomers Download our FREE eGuide to understand the generational influences that shape the values of each generation Download your FREE copy of our new eGuide about intergenerational marketing and how to best reach your ideal customer from each generation. “Talkin’ ‘Bout My Generation” gets…


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