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Sales enablement: more important than ever

Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges of customers and optimize our go-to-market strategy and processes. Sales enablement approaches and technology increase our ability to pivot and adapt to market needs. Because…

How much is bad marketing data impacting your business?

Did you know that one of the biggest factors underlying the success of your marketing campaigns is the quality of your data? For most marketers, keeping data marketing-ready is a huge chore and an ugly one at that. What is needed is a routine. Just like eating right and exercising, good data management brings higher…

ABM is the new key account marketing

Account-Based Marketing (ABM) is more than the latest buzz word in marketing. Research by ITSMA found that 87% of companies that measure ROI say that ABM outperforms every other marketing investment. However, it’s even more than a great marketing strategy. It’s a strategy to align marketing and sales. It is akin to key account marketing…

Cultivate helps client address COVID-19 supply chain issues

For many businesses, the COVID-19 (coronavirus) outbreak has created unprecedented challenges. But it also contains the seeds of new opportunities for companies that are willing to creatively meet the evolving needs of their customers.

A case in point is one of Cultivate’s clients, a plastic injection molder that produces parts for a variety of original equipment manufacturers (OEMs). Our innovative content approach is helping the company educate its OEM customers about the need to rethink their global supply chains.

How to FAST FORWARD your business in the age of COVID-19

How can sales and marketing continue to thrive in the era of COVID-19 (coronavirus) and social distancing? What adjustments do you need to make to keep sales conversations going? How can you creatively cultivate strong relationships with your key customers and prospects when so many of them are moving to remote work? How can you…

How ABM can supercharge your revenue

As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.

Why do you need marketing communications planning?

As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.

The absurdity of “marketing”

Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…

Why sales and marketing alignment is a must

To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of marketing and personalized sales touches can move your prospects toward a sale faster and give them greater confidence that they’re making the right decision. Highly-aligned…


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