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IoMT AND PERSONALIZED MEDICINE
The healthcare landscape is rapidly evolving, fueled by the Internet of Medical Things (IoMT).1 For medical device manufacturers, this presents a strategic opportunity to unlock new growth and impact the future of personalized medicine. IoMT is creating a new standard in healthcare delivery- one that is personalized, precise, and more efficient.
How Marketers Are Leveraging AI To Align With Sales
AI and machine learning are no longer optional tools to align marketing and sales; they’re the lifeblood of staying ahead.
Making a Business Case for a Full Funnel Marketing Strategy
As marketers, we’re all too familiar with the pitfalls of fragmented strategies: Isolated teams, splintered objectives, and scattered campaigns.
How to Market to Engineers: Influencing an Analytical Mindset
Marketing to engineers requires a distinct approach, acknowledging their analytical mindset and technical expertise. Unique to this audience, precision and accuracy take precedence over flashy visuals.
GROWTH MARKETING FOR MEDICAL DEVICE MANUFACTURERS
The global medical device industry is highly competitive and saturated, with numerous products regularly entering the market. According to global news wire,1 the global medical device market size is expected to reach approximately USD 671.49 billion, with the U.S. market projected to grow to USD 291.04 billion by 2030.
Strategies for a Lean and Mean B2B MarTech Stack
Let’s face it. As Marketers, we are spoiled-rotten with marketing technology options. Like the kids in Willy Wonka’s Chocolate Factory, we seem to want more and more goodies.
Transform passive viewers into engaged leads with interactive webinars
In the fast-evolving landscape of digital marketing, webinars continue to hold a prominent place in the arsenal of lead-generation strategies. As we step into 2024, the question arises: Will webinars continue to supercharge results for businesses?
Mastering marketing automation: From basics to brilliance
“Engaging with consumers across every conceivable medium – be it phone, email, chat, web, or social platforms – is the new norm. Real-time discussions about a brand and its offerings are commonplace. It’s essential for businesses to be part of …
Strategic website experience design: The pivotal element in B2B customer engagement
As seasoned marketers in the B2B sphere, you’re no stranger to the pressures of maintaining a website that is not just functional but exceptional. It’s the linchpin in a strategy…
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