Page 2 of 31
SEO best practices: Understanding and optimizing your website for SEO
Seems like everyone is talking about “SEO best practices” these days—but what does that even mean? Put simply: by implementing SEO best practices, your website becomes more search-friendly. The more search-friendly your site, the higher your rankings will be—increasing the number of people who visit your site. And as every CEO knows: more website traffic…
4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Generational marketing: How to market to Millennials, Gen X and Baby Boomers
There’s a lot of buzz about generational marketing and a LOT of overgeneralized advice when it comes to targeting your ideal audience: Millennials love Snapchat! Baby Boomers are steadfast and drawn in by reliability! Generation X is cynical and always looking for a bargain! Making heads or tails of the generational differences and similarities (let…
Generational Marketing
Generational Marketing: How to Market to Millennials, Gen X and Baby Boomers Download our FREE eGuide to understand the generational influences that shape the values of each generation Download your FREE copy of our new eGuide about intergenerational marketing and how to best reach your ideal customer from each generation. “Talkin’ ‘Bout My Generation” gets…
5 unexpected insights you can learn from competitor research
You can’t see the road ahead if you’re too focused on the rearview mirror. When it comes to learning from competitor research, many businesses adopt a “keep your eyes on your own paper” mentality. Yet, we all know we can’t exist (or thrive) in an echo chamber. There are many valuable lessons your competitors can…
If you aren’t selling, do you need a secure website?
You may have heard about TLS or “Transport Layer Security” (also commonly referred to as SSL), a security protocol that ensures communications between your website and server are encrypted and can’t be intercepted. With big companies reporting data breaches seemingly daily (everyone from Facebook to Target to Verizon at this point), it’s no wonder your…
Speed up your sales cycle
If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your sales team spends 80% of their time with the 20% of the customers who are ready to listen. Your marketing team, on the other hand,…
Great Content: The cure for the engineer’s marketing allergy
How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will solve their problem like no one else. Reach your audience on a personal level. Get in their head. Yet, for right-brained marketing creatives, getting inside…
When the rubber hits the road
As the saying goes, the “rubber hits the road” at the point in time when a salesperson is in-front of a customer and moves to quickly communicate why they should buy. Salespeople need the right tools at their fingertips as they initiate relationships, build trust with customers and prospects, and when they close the sale.…
Page 2 of 31