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The absurdity of “marketing”
Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level…
Great Content: The cure for the engineer’s marketing allergy
How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will…
Don't assume you "know" what motivates your target audience
Are your buyer personas based on research – or guesses? Don’t assume you “know” what motivates your target audience.
Marketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Does your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
Is your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
5 Great Ideas for Retaining Loyal, Enthusiastic Customers
Marketing is SO different than it was just a few years ago. While the Web makes it easier to start a company these days, 9 out of 10 startups still…
You’re Busy: Here’s How to Make Marketing a Priority in 2016
“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to…
Non-Profits: 7 Marketing Tips to Engage Donors for Year-End Giving
‘Tis the season for end of year giving. As the year ticks to a close, non-profits know that donors open their wallets. Securing end-of-year giving is critical to start next…
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