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DTSTART;TZID=America/Chicago:20250918T163000
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UID:182423-1758213000-1758218400@www.cultivate-communications.com
SUMMARY:Marketing Analytics:  How to Measure Sales and Marketing Performance
DESCRIPTION:Here are three key take-aways\n1. Which Metrics Matter Most\nPage views and impressions are useful for knowing your potential audience and reach\, especially when you’re introducing something new. But they’re not the holy grail. Metrics tied to consumer engagement; like click-throughs\, form completions\, ROI\, and customer lifetime value were seen as the real deal.\nThe bottom line: the best metrics depend on your strategy and where your customers are in their journey. \n  \n2. Attribution Challenges\nAttribution is tricky. With so many touchpoints\, it’s tough to know which one truly tipped the scales. And let’s face it\, people usually need to see you across different channels and at different times before they take action. That makes attribution more art than science. \n  \n3. Tools for Making Sense of Metrics\nDashboards and external platforms can help wrangle messy data and give you clarity. HubSpot came up as a favorite for rolling everything up in one place. Lead scoring and refining your Ideal Customer Profile (ICP) were also highlighted as smart ways to focus on the prospects who matter most.
URL:https://www.cultivate-communications.com/event/marketing-analytics-how-to-measure-sales-and-marketing-performance/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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DTSTART;TZID=America/Chicago:20260319T163000
DTEND;TZID=America/Chicago:20260319T180000
DTSTAMP:20260325T165525Z
CREATED:20251218T224518Z
LAST-MODIFIED:20260325T165525Z
UID:184195-1773937800-1773943200@www.cultivate-communications.com
SUMMARY:Understanding the AI Shift in Buyer Behavior: How to Attract\, Influence\, and Convert Today’s Buyer
DESCRIPTION:Here are some key take-aways from the event:\n\n58-68% of Google searches end without a “click”. This is called “zero-click searches”\nChat GPT accounts for 60-68% of all chatbot usage\, but this dropped with Grok and Gemini growing the fastest. Now multiple AI engines need to be considered. Don’t forget Claude and Copilot!\nSearch identifies links\, AI gives you the answer.\nGetting your brand identified/sourced in the various AI engines requires posting credible content on Linked-In\, Wikipedia\, YouTube\, and Reddit to start.\nThe big idea is to increase your brand’s credibility and authority.
URL:https://www.cultivate-communications.com/event/understanding-the-ai-shift-in-buyer-behavior/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T163000
DTEND;TZID=America/Chicago:20261008T183000
DTSTAMP:20260702T213631Z
CREATED:20260526T202931Z
LAST-MODIFIED:20260702T213631Z
UID:184818-1791477000-1791484200@www.cultivate-communications.com
SUMMARY:Leveraging AI to Improve Sales Outreach
DESCRIPTION:AI isn’t just another tool in the stack—it’s fundamentally changing how revenue is generated because it compresses time\, reduces guesswork\, and scales what used to require human effort. The reason companies are racing isn’t hype—it’s competitive pressure. If competitors are using AI to reach buyers faster\, more personally\, and with better timing\, they win deals faster. \nSave Your Seat\nAI is changing how sales and marketing teams generate sales opportunities.We’re hosting a small\, interactive session designed for sales and marketing leaders who want to exchange ideas\, compare approaches\, and explore how AI is actually being used to improve sales outreach. \nThis won’t be a webinar. It’s a free-flowing discussion focused on what’s working (and what’s not) across three key areas: \n\nData enrichment\, research\, and personalization\nHow teams are using AI to better understand prospects and create personalized outreach.\nThe shift to intent-driven outreach\nHow leaders are identifying in-market buyers and prioritizing efforts around real buying signals.\nAutomation that supports—not replaces—human connection\nWhere AI is driving efficiency without sacrificing authenticity or relationship-building.\n\nWhether you’re early in exploring AI or already applying it\, this session is an opportunity to learn from peers\, share your perspective\, and walk away with ideas you can put into practice immediately. \nWhat to expect: \n\nOpen discussion with experienced sales and marketing leaders\nReal-world ideas and candid insights\nA collaborative environment—no slides\, no pitch\n\nIf you’re looking to better understand how others are leveraging AI to improve outreach and drive revenue\, this is a conversation worth being part of. \nJoin in the discussion! \nSave Your Seat\nSponsored by:
URL:https://www.cultivate-communications.com/event/leveraging-ai-to-improve-sales-outreach/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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