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DTSTART;TZID=America/Chicago:20260319T163000
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CREATED:20251218T224518Z
LAST-MODIFIED:20260325T165525Z
UID:184195-1773937800-1773943200@www.cultivate-communications.com
SUMMARY:Understanding the AI Shift in Buyer Behavior: How to Attract\, Influence\, and Convert Today’s Buyer
DESCRIPTION:Here are some key take-aways from the event:\n\n58-68% of Google searches end without a “click”. This is called “zero-click searches”\nChat GPT accounts for 60-68% of all chatbot usage\, but this dropped with Grok and Gemini growing the fastest. Now multiple AI engines need to be considered. Don’t forget Claude and Copilot!\nSearch identifies links\, AI gives you the answer.\nGetting your brand identified/sourced in the various AI engines requires posting credible content on Linked-In\, Wikipedia\, YouTube\, and Reddit to start.\nThe big idea is to increase your brand’s credibility and authority.
URL:https://www.cultivate-communications.com/event/understanding-the-ai-shift-in-buyer-behavior/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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DTSTART;TZID=America/Chicago:20250918T163000
DTEND;TZID=America/Chicago:20250918T180000
DTSTAMP:20260526T044722
CREATED:20250312T184440Z
LAST-MODIFIED:20260115T182408Z
UID:182423-1758213000-1758218400@www.cultivate-communications.com
SUMMARY:Marketing Analytics:  How to Measure Sales and Marketing Performance
DESCRIPTION:Here are three key take-aways\n1. Which Metrics Matter Most\nPage views and impressions are useful for knowing your potential audience and reach\, especially when you’re introducing something new. But they’re not the holy grail. Metrics tied to consumer engagement; like click-throughs\, form completions\, ROI\, and customer lifetime value were seen as the real deal.\nThe bottom line: the best metrics depend on your strategy and where your customers are in their journey. \n  \n2. Attribution Challenges\nAttribution is tricky. With so many touchpoints\, it’s tough to know which one truly tipped the scales. And let’s face it\, people usually need to see you across different channels and at different times before they take action. That makes attribution more art than science. \n  \n3. Tools for Making Sense of Metrics\nDashboards and external platforms can help wrangle messy data and give you clarity. HubSpot came up as a favorite for rolling everything up in one place. Lead scoring and refining your Ideal Customer Profile (ICP) were also highlighted as smart ways to focus on the prospects who matter most.
URL:https://www.cultivate-communications.com/event/marketing-analytics-how-to-measure-sales-and-marketing-performance/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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DTSTART;TZID=America/Chicago:20250306T163000
DTEND;TZID=America/Chicago:20250306T180000
DTSTAMP:20260526T044722
CREATED:20241126T233243Z
LAST-MODIFIED:20260115T185306Z
UID:182072-1741278600-1741284000@www.cultivate-communications.com
SUMMARY:AI: How it will impact Sales & Marketing in 2025
DESCRIPTION:Here’s some take-aways from our Collaborative Discussion About AI  \nAI can play a great role as an “idea starter”\, but it needs a lot of human elbow grease to shape it into method for communicating with your brand’s voice.  AI grabs words\, phrases and writing styles from other people’s work and forms them into sentences but has no idea about your brand’s personality.  You need to tell it the personality you want.  The instructions you provide AI at the beginning should include words and concepts that help it shape your brand’s unique voice. \nAs an idea starter\, AI can provide words that copywriters don’t typically use.  That alone helps create interesting communication strings. \nThere are countless AI tools available.  Try as many as you can until you find several that you’re comfortable working with. \nThe legal aspects are something to always keep in mind because the results from an AI request are pulled from other people’s work. Who really own’s the copyright?  Imagine directly using copy provided from an AI request only to learn it was substantially lifted from someone else’s creative work. \nLegal insights by Godfrey & Kahn
URL:https://www.cultivate-communications.com/event/the-opportunities-and-obstacles-of-ai/
LOCATION:Ally’s Powerhouse Café\, 10460 W. Innovation Dr.\, Wauwatosa\, WI 53226\, WI\, 53226\, United States
CATEGORIES:Unplugged
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