Under the Scope: The State of Sales & Marketing of Medical Devices
Innovation, alignment, and evidence-based storytelling are defining the industry’s next wave of growth. See what’s defining competitive advantage today and shaping the industry’s future.
“91% of respondents remain optimistic about growth opportunities ahead.”
Our latest industry report uncovers what is driving success - and what’s holding companies back. Survey and focus group research reveal a clear divide between innovators who use data and technology to fuel growth and those who still rely on outdated commercial models.
Inside the Report:
- The growing divide between innovators and legacy players
- Why evidence-based marketing is now the standard
- Where sales and marketing alignment breaks down
- How leaders are really using AI to enable growth
- What the most resilient companies are planning next
Want to know how you compare?
See how leading medical device companies are turning innovation into a competitive advantage.