Content marketing and native advertising, demystified

Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.

This information-packed presentation briefly explained to business owners:

• What content marketing is (in layman’s terms)
• Why content marketing? Why NOW?
• Why a strategic approach to content marketing is critically important
• Where most content marketing initiatives go wrong
• Examples of successful content initiatives
• What native advertising is (in layman’s terms)
• How it fits into the marketing mix
• When you should use native advertising
• Examples of native advertising (featuring Milwaukee-area companies)
• Choosing marketing and publishing partners
• Key takeaways for content marketing and native advertising

Need help developing your content marketing strategy? Please contact us at grow@cultivate-communications.com.