Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.
This information-packed presentation briefly explained to business owners:
- What content marketing is (in layman’s terms)
- Why content marketing? Why NOW?
- Why a strategic approach to content marketing is critically important
- Where most content marketing initiatives go wrong
- Examples of successful content initiatives
- What native advertising is (in layman’s terms)
- How it fits into the marketing mix
- When you should use native advertising
- Examples of native advertising (featuring Milwaukee-area companies)
- Choosing marketing and publishing partners
- Key takeaways for content marketing and native advertising
Need help developing your content marketing strategy? Please contact us at [email protected].