Content marketing and native advertising, demystified


Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.

This information-packed presentation briefly explained to business owners:

  • What content marketing is (in layman’s terms)
  • Why content marketing? Why NOW?
  • Why a strategic approach to content marketing is critically important
  • Where most content marketing initiatives go wrong
  • Examples of successful content initiatives
  • What native advertising is (in layman’s terms)
  • How it fits into the marketing mix
  • When you should use native advertising
  • Examples of native advertising (featuring Milwaukee-area companies)
  • Choosing marketing and publishing partners
  • Key takeaways for content marketing and native advertising

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