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Cultivate Communications
  • The Mojo Manifesto
  • Our Stuff
  • Capabilities
    • Strategy
    • Creative Design
    • Content Marketing
    • Channels
  • Content Hub
  • Connect

Tough Questions

Your content better be relevant and valuable – or else!

By Cultivate | June 22, 2016
Tough Questions About Content Marketing

Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…

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Are you teaching or selling to your target audience?

By Cultivate | June 1, 2016
Content Marketing Teaching Or Selling

Are you teaching your target audience based on their challenges and needs, or are you only creating content designed to sell them something?

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Is your customer the "hero" of your content marketing?

By Cultivate | May 25, 2016
Customer Hero Content Marketing

Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.

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Does your content deliver value to your audience?

By Cultivate | May 18, 2016
Tough Questions

Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry…

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Don't guess at what motivates your target audience

By Cultivate | May 11, 2016
Tough Questions Audience Presonasd

Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…

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Is your content differentiated in ways that are meaningful?

By Cultivate | May 4, 2016
Content Differentiation

Tough questions about content marketing Is your content differentiated in ways that are meaningful to your target audience? If the answer is no, then your content is going to waste…

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For best results, document your content strategy

By Cultivate | April 27, 2016
Documented Content Marketing Strategy

Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing…

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Content and audience relationship building: Is it a priority?

By Cultivate | April 13, 2016
Content And Audience Relationship Building

Tough questions about content marketing Is your content helping you develop deeper relationships with your target audience? If the answer is no, then your content is going to waste –…

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What if your content went away. Would anyone care?

By Cultivate | April 6, 2016
How Valuable Is Your Content?

Would anyone notice if your content went away?

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Featured Content

  • Be the change: How to be a marketing rebel

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