Tough Questions

Your content better be relevant and valuable – or else!

Tough Questions About Content Marketing

Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may start to ignore any communication from your company. Trust us – you DON’T want that! Learn how content marketing can help you focus on the…

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Does your content deliver value to your audience?

Tough Questions

Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry will win. Learn how content marketing can help in our guide, Side Door Thinking: A CEO’s Guide to Understanding Content Marketing.

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Don't guess at what motivates your target audience

Tough Questions Audience Presonasd

Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each of your audience segments, and then map their buyers’ journeys? You’ll be much more focused on their needs. Don’t guess – know! Learn how in…

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Is your content differentiated in ways that are meaningful?

Content Differentiation

Tough questions about content marketing Is your content differentiated in ways that are meaningful to your target audience? If the answer is no, then your content is going to waste – it’s being ignored by the very people you hope to influence. We’d love to help you. Click here to read our Guide on content…

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For best results, document your content strategy

Documented Content Marketing Strategy

Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing strategy. Companies that have one tend to have better odds of success with their content initiatives, because a documented plan makes it easier to share…

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Content and audience relationship building: Is it a priority?

Content And Audience Relationship Building

Tough questions about content marketing Is your content helping you develop deeper relationships with your target audience? If the answer is no, then your content is going to waste – it’s adding to the “noise” that your prospective customers encounter every day. We’d love to help you. Click here to read our eGuide on effective…

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